Another Success Factor in College Applications: Show the Love

Posted on May 10, 2009. Filed under: college applications, college counseling, education, Uncategorized |

Yes – there are many components an applicant needs – the right combination of GPA, courses completed, test scores (for most colleges), recommendations and extracurricular activities. It appears that another component is becoming increasingly important – A recent article in the Boston Globe, “A New Factor In Making That College: Loving It” states,

In its annual survey of admissions trends, the National Association for College Admission Counseling found that 22 percent of colleges gave interest “considerable importance” in admissions, up from 7 percent in 2003. Another 30 percent of schools rated it as moderately important.

In terms of influence, it outranked such admissions standbys as counselor and teacher recommendations, interviews, and extracurriculars, and was narrowly behind class rank and personal essays.

Expressed interest seems to work for colleges because student interest is authentic and the colleges like to focus on students that will attend if accepted. When students accept offers of admission it raises the yield of the college. It also makes them more selective because fewer students need to be accepted in the first place.

So how do you show colleges you love them:

Parents and applicants take note:  college officials said they do not hold it against students who cannot afford to visit campus, particularly in the slumping economy. There are many other ways students can let colleges know they are among their top choices, including attending a college fair or reception in their hometown. Even better, they said, is introducing themselves to an admissions officer and striking up a conversation.

attend their college representative meetings in your area and sign in

visit if you can and take the information tour

know who your regional representative is

call the admission office with any appropriate question 

remember that most colleges keep track of contacts

don’t call or email too much

use your name as your email address

send thank you notes when appropriate



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